Lily Wohlner is a beauty, wellness, lifestyle and fashion writer with over four years in the editorial and copywriting space. Aside from writing and editing both digital and print content, Lily has her finger on the pulse when it comes to industry trends. She also has experience with SEO strategy, content creation, and social media.

Lily started her career as editorial intern at NewBeauty Magazine, where she later moved into her full-time roll as editorial assistant. Fast forward two years, she had the opportunity to interview A-list celebrities, supervise and execute the publication's annual Beauty Awards, write 45-plus top-performing digital articles every month and own four columns in each print issue. Lily then worked as content associate at THG, where she wrote and executed all shoppable roundups and website copy for beauty e-tailers such as Dermstore, SkinStore, and LOOKFANTASTIC. 

Today, Lily is the associate style & commerce editor at Women's Health, where she pitches, updates, and writes beauty and fashion commerce stories while staying on top of her vertical’s analytics. This has helped her
bring in $112,000 in 2024 for the Style category alone, which is 50% up from 2023.